Mark Loren is a composer, producer and DJ from Treviso, (Venice) in Italy.
His DJ set is focused on house and deep house beat combined with a soft touch of mainstream dance sound (with influences especially from European artists). Pop music has a great influence on his music selection, since he believes that pop has a great energy and a deep impact on people.
The 8th of June 2016, this creative DJ from the region of Veneto, released the first “meta-remix” in the house music scene (i.e. what he has defined as the remix of the remix).
The meta-remixed track is “Sugar” by Robin Shulz. He obtained an alternative and very acclaimed version of the German DJ’s hit, by mixing and mashing up some samples from the original song featuring Francesco Yates with the official remixes.
The release of the meta-remix came along with the publishing of a Manifesto which celebrates the creativity of the DJ as an artist, and explains the criteria to follow to achieve this brand new concept track/mix.
In his “Manifesto of the Meta-Remix” (a declaration text as Futurism and Surrealism did in the early twentieth century) Mark Loren defines the ethical and performing rules that permit creating a meta-remix.
As a producer he has made remarkable collaborations with high profile DJs and official remixers of major artists such as Beyoncé, Lady Gaga, the Black Eyed Peas, and Bob Sinclar. He has also written songs for other artists, such as Corona, a euro dance singer who became very popular in the nineties with the song “The Rhythm of the Night”.
Before focusing on his career as a DJ, he gained valuable experience in the music industry as a manager. In fact, in the early 2000s he worked for several years as an international manager for dance labels and as an artist liaison for pop/rock bands in cities such as Milan, Rome and London. He achieved valuable results in the artist promotion field such as a #1 MTV Dance Floor Chart in Italy with the single “Life Is So Strong” by Sharon Williams.
His interest and love for music has always been clear, so he decided to persue music at university.
He received his Bachelor’s Degree in Disciplines of Music, Art and Performance from the University of Bologna (the oldest University in Europe). He has also studied Communications at London Guild Hall University. At the end of the nineties he wrote the first thesis on the role of DJs and rave music in Western society, from an anthropological point of view.
The title of the thesis: “Contemporary electronic dance music: an anthropological study”.
He explained, from a cultural and psychological point of view, the sense of raving and listening to dance music in Western society. Using a multi disciplinary study, he took an in-depth look at the inner needs of rave culture and youth.
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MANIFESTO OF THE META-REMIX
The neologism “meta-remixing” affirms the art of remixing remixes. This is an artistic expression by which a DJ expresses, explores and shows their mixing and creative abilities bringing to new life a third mix (called meta: i.e. a remix of the remix) which has a distinctive new identity. The meta-remix is a composition or mix created by mixing 2 or more remixes of a song/track possibly combined with the same song or part of it. The meta-remix can be achieved by overlaying the remixes of the track seamlessly over the original track (or part of it) or by overlaying and mixing the remixes only. It’s an artistic form of music. It can be done at a live performance, or recording in a studio.
The meta-remix is the result of a complex DJing technique, which follows strict performance and moral rules:
The meta-remix is achieved by mixing only official remixes of the song (or parts of it) combined with each other or with the song itself, for the purpose of creating an alternative track.
A meta-remix is strictly composed of original parts of the song and of the remixes. The DJ never introduces external elements such as grooves, effects, vocals or parts of other songs.
The meta-remix credits clearly attribute all rights to the original owners, composers and remixers of the song.
The meta-remix is created for artistic and promotional purposes by respecting a “fair use” doctrine of copyright law. It is aimed to benefit both the DJ who has created it and the original authors/artists/remixers of the song, by generating further interest, buzz and exposure to the original song and the meta-remixer.